Brand Spectacle: Westfield Shopping City Süd launches more than a dozen new stores – Welcoming adidas, Joop! and New Balance

Just in time for the holiday season, Austria’s largest and most diverse shopping and entertainment destination expands its already impressive lineup of brands and tenants, bringing renowned global brands to Vösendorf. The center celebrates several brand debuts in Austria, including the country’s first adidas monobrand store, which, alongside New Balance, enhances the activewear offering as new partners. In premium fashion Joop!, Scotch & Soda, Rinascimento, and Brax add variety and distinction. The center also expands its brand mix with the addition of Le Creuset, DJI, Karaca, and Modern Asia Market, bringing even more options. In terms of dining and culinary delights, the internationally renowned burger restaurant Five Guys and the French PAUL Bakery will open 2025. Cinnamood recently opened its doors as well.

Katharina Zeiler, Director of Leasing Austria and Germany at Unibail-Rodamco-Westfield: „We’re igniting a brand spectacle at Westfield Shopping City Süd, enhancing our already highly attractive mix with even more highlights in recent weeks and months. The opening of so many excellent brands demonstrate the strong market position of Westfield Shopping City Süd and its appeal that stretches far beyond national borders. Both national and international brands see the center as the ideal location to enter the Austrian market, expand with flagship stores, or launch completely new retail concepts. With these new brands, we’re also advancing our premium strategy, significantly expanding the premium offerings within the center. “

Austria’s first and only monobrand adidas store opened

The global brand adidas opened its doors in Westfield Shopping Süd at the end of October and offers a comprehensive range of products on around 550 square meters centrally located at Garden Plaza (ground floor). Together with franchise partner PTH Group, the latest store design concept ‘Home of Sports’ is being realized. Located right next door is Austria’s first NEW BALANCE monobrand store, offering 360 square meters of trendy sportswear, shoes, and stylish athletic apparel.

The premium fashion segment at SCS is also experiencing significant growth. Scotch & Soda opened in mid-November, Joop! will follow by the end of November. Joop! is known for its elegant, modern and timeless design. The brand offers high-quality fashion and accessories with clean lines and a touch of luxury. The store is the first full-price store in Austria. The new range is completed by the dutch fashion brand Scotch & Soda. The 250 square meter store impresses with a unique store design that combines high-quality materials and warm colours.

The new additions also include the Italian brand Rinascimento, known for feminine, elegant fashion for style-conscious women, and the german brand Brax, offering high-quality, stylish leisurewear. It is Brax’s first store in an austrian shopping center, and it features the brand’s latest store design.

Zsolt Juhasz, General Manager Westfield Shopping City Süd, said: “We’re thrilled to welcome so many outstanding new brands to Westfield Shopping City Süd. The current wave of openings highlights SCS’s unique positioning in the Austrian market. Visitors can look forward to even more choices, variety, and services all under one roof.“ 

Expanded brand and industry mix with Le Creuset, DJI, and Karaca

Recent additions to the center’s 330+ tenants include Le Creuset and Karaca, both enhancing the home and interior offerings. Known for its colorful cast-iron cookware, Le Creuset is synonymous worldwide with high-quality, stylish kitchenware. The store is the first in a shopping center in Austria. Karaca offers a range of kitchen utensils, dinnerware, and high-quality home textiles and rugs. Meanwhile, drone manufacturer DJI’s store at Garden Plaza, Austria’s first, and Modern Asia Market have already opened and add even more variety. 

Internationally celebrated burger restaurant and more top culinary brands coming to SCS in 2025

SCS is also further diversifying its tenant mix in the catering and culinary segment with FIVE GUYS: The globally renowned US burger chain with more than 1,700 locations in more than 12 countries, will open in the first quarter of 2025 in an attractive location directly at Entrance 5. In addition, PAUL, the popular French bakery chain, will open its first store in a shopping center in Austria in 2025. Founded 135 years ago in France, PAUL has developed into a global brand with more than 800 shops in over 54 countries. The brand offers a wide range of baguettes, croissants and patisseries baked in the French style. Thailanna x mae aurel will open in December. The concept combines brunch with the authentic taste of Thai cuisine and will also be the brand's first restaurant in a shopping center in Austria.

A strong first year for the new Cineplexx in the SCS multiplex

The center’s leisure and entertainment offering received a significant upgrade at the turn of the year with the completion of Cineplexx Westfield SCS - Austria's most modern cinema. The new cinema with a total of eleven screens boasts state-of-the-art technology including an IMAX® auditorium, premium seating, a new auditorium design and an innovative culinary concept.